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CONFERENCE

AMOT Conference 2026

Standing Out: Visible, Relevant, Memorable

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Victory Services Club, London W2 2HF

8th October 2026 – Registration 0900 Conference 10.00-16.00hrs

This year’s conference brings together military museum professionals, trustees, veterans and volunteers for a focused and engaging day exploring how our organisations can stand out in a changing landscape.  Through a carefully designed programme, we will look at how museums can strengthen their visibility, connect more meaningfully with today’s audiences, and create experiences that leave a lasting impression.

A central thread running throughout the day is the importance of relationships, between leadership, staff, volunteers and communities, as the foundation of confident and successful museums.  Alongside this, the programme places a strong emphasis on practical ideas, shared experience and support, ensuring attendees leave not only inspired, but equipped to take forward new approaches in their own organisations.

Our keynote speaker, Bernard Donoghue OBE, Chief Executive of the Association of Leading Visitor Attractions, will set the wider national context, exploring the challenges and opportunities facing museums and visitor attractions, and why standing out matters more than ever.
 
He will be joined by Emma Mottram, Head of Marketing and Audiences at Imperial War Museums, who will share insights into reaching audiences, strengthening museum profiles and ensuring our stories are seen and heard.
 
Bringing a perspective from within the Army museum network, Emma Woods, Chief Executive of the Green Howards Trust and Museum, will explore how museums can remain relevant, resilient and closely connected to their communities and military roots.
 
We are also very pleased to welcome Bruce Crompton; military history expert, collector and presenter of Amazing War Stories , who will bring his unmistakable passion for military heritage to the conference.
 
These contributions will be complemented by practical case studies from across the Army museum network, offering ideas, experience and inspiration that delegates can take back to their own organisations.
 
There will also be plenty of time to meet our specially curated Exhibitors, connect with colleagues and exchange ideas with museums, heritage partners and suppliers from across the sector.
 
With thanks to our sponsors:
We are extremely grateful to PLB Projects, Holt’s Military Banking and Trinity Insurance Services for supporting the AMOT Conference 2026 and helping us bring the Army museum network together for this important day.
 
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 Please email [email protected] with any enquiries.

2025

It was an invaluable networking experience, with more than 50 museums represented amongst our 150 delegates from the network and the wider museum sector. It was an inspiring day listening to our carefully selected speakers and meeting sponsors and exhibitors.

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Full Programme
Watch all talks on YouTube

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