These pages will provide visitors with advice, support, and information on a range of areas relevant to developing a Museum that is robust and resilient. Currently, these pages will provide you with links to resources available via a large number of partner agencies we are working with, but will be enhanced with downloadable Top Tips, ‘How To’ guides, Case Studies, Toolkits, and Templates that you can use within your Museum. Over the coming months we will be updating this section and developing new partnerships with a range of organisations that can help you so please do get in touch if you cannot find the information you require.
To access the information you want please click on the links below:
Marketing, promotion, and profile are essential tools for any organisation whether it’s targeting existing or new audiences, partners, funders, or investors. How you influence people to visit and engage with your museums is essential to your future development and sustainability. Marketing is not something you do for a few days and forgets about, it is a long-term necessity, and should be embedded into every aspect of your museum's operation. The following website links from partner agencies will give you guidance and information about developing marketing strategies, campaigns, and useful tools and top tips.
Small Charities Coalition (SCC): http://www.smallcharities.org.uk/resources-marketing-media/
Arts Marketing Association – CultureHive: http://www.culturehive.co.uk/?type=guide-toolkit&role=marketing&s
Digital technology and social media offer new opportunities for all sectors. It is becoming essential to how we work, market and promote ourselves, interact with our audiences, and sell our products and services. The following website links from partner agencies will give you guidance and information about how you can develop social media profiles and accounts, get the most out of your website, and makes the most out of digital and social media for your museum.
Association of Independent Museums(AIM): https://www.aim-museums.co.uk/wp-content/uploads/2017/04/Successful-Social-Media-2017.pdf
Volunteers help in almost every aspect of what organisations do. They are an integral part of the operations for many museums, and provide those involved with a range of beneficial skills, knowledge and experiences. The following website links from partner agencies will give you a range of guidance and information about how you can maximise the benefits of volunteers and volunteering, and helpful advice and templates on recruiting, managing and retaining volunteers.
Do-it Trust: https://do-it.org/
The Arts Society: https://theartssociety.org/home
The National Archives: http://www.nationalarchives.gov.uk/about/get-involved/volunteering/
Strategy and business planning is essential for any organisation when developing priorities, focusing energy and resources, strengthening operations, and ensuring that employees and other stakeholders are working toward common goals, intended outcomes, and results. It provides a framework for all to work within, and all other organisational plans and strategies feed into and support its delivery. The following website links from partner agencies will give you a range of guidance and information about how you can develop strategic and business plans, as well as providing you with templates and guidance on what to include.
Collections Trust: http://collectionstrust.org.uk/accreditation/organisational-health/forward-planning/
An important part of any organization is, arguably, the money that comes in and the money that goes out. Having effective and robust accounts and financial management is essential to all organisations. Financial management involves planning, organising, controlling and monitoring financial resources in order to achieve your organisational objectives. You can also only achieve effective financial management if you have a sound organisational plan.The following website links from partner agencies will give you a range of guidance and information about accounting practices and reporting requirements, as well as useful tips and tools to help with financial management.
Charity Finance Group: http://www.cfg.org.uk/resources.aspx
As social organisations, mission and purpose is central to your existence and reason for being. Delivering on that mission is why you carry out your work, so having definitive proof of how you are achieving your aims and to what extent is paramount. Measuring impact can help with this, but it is important that you make measuring impact work for you and your organisation. When impact measurement is carried out effectively, it will not only provide access to finance but also support your key performance indicators, your organisation's overall effectiveness, and help you tell your story to funders, investors and stakeholders. The following website links from partner agencies will give you a range of guidance and information to help you develop effective impact measurement processes, as well as provide you with useful tools and top tips.
Big Lottery Fund: https://www.biglotteryfund.org.uk/funding/funding-guidance/applying-for-funding
How organisations are governed to ensure they are effective, accountable and have direction is vital as it helps focus, define, and clarify purpose, direction, and resilience. The board is responsible for good governance, but they also rely on many different people to be able to govern well: staff, volunteers, advisers and stakeholders. The following website links from partner agencies will give you guidance and information not only on Good Governance but also legal structures, roles and responsibilities of boards, useful tools and top tips.
Get Legal: http://getlegal.bwbllp.com/
Arts Council – sources of funding: http://www.artscouncil.org.uk/funding/other-sources-funding
Big Lottery Fund – useful advice on applying for funding : https://www.biglotteryfund.org.uk/funding/funding-guidance/applying-for-funding
Heritage Funding Alliance – funding database: http://www.theheritagealliance.org.uk/fundingdirectory/main/fundinghome.php
Funding Central – NCVO funding search engine: https://www.fundingcentral.org.uk/
NationaL Association of Voluntary and Community Action (NAVCA) – Links to local community and voluntary action groups who are there to support. They also publish a bi-weekly magazine called LINX which lists funding opportunities: https://www.navca.org.uk/
Institute of Fundraising - Fundraising Guidance & Guides:
The regulatory landscape is also becoming increasingly complex. Regarding data protection, the EU general data protection regulation (GDPR) which it comes into force in May 2018 is considerably more stringent than previous regulation, and has been expanded in scope to include any organisation that processes and stores personal data related to EU citizens. Thus all museums need to prepare for the new regulatory requirements, and the following website links from partner agencies will give you a range of useful guidance and information about what you need to put into place.
As part of the Army Museums into the Future Programme we are developing a number of Museum Specific videos, Top Tips, and Toolkits for AMOT members and website visitors. These are currently being developed, and will be uploaded on to the website as soon as possible. The areas to be acovered are as follows:
- Caring for Army Archives
- Caring for Army Collections
- Working with Volunteers and developing volunteering programmes
- Oral history and army museum interpretation
- The political landscape and army museums in 2017
- The display and interpretation of challenging histories
- Making collections accessible
- Working with medals and coins
- An introduction to firearms legislation, care and display
- Working with large objects